| DEC-001 | Monetisation model: services-first hybrid (fixed-fee install + monthly managed service + capability cohorts) | (a) pure SaaS licence (b) pure consulting (c) hybrid services-first | time-to-revenue 0.30; scalability 0.30; margin 0.20; founder-hours 0.20 | HYBRID 4.2 / CONSULTING 3.4 / SAAS 2.6 (illustrative — re-score with interview data; weights fixed before scoring) | Ranking flips only if interviews show firms demand self-serve product with no service component | Services generate revenue and learning now; productise what repeats; avoids building software before validation | 2026-09-12 | Open |
| DEC-002 | Relationship to AI Consultancy for SMB: shared go-to-market, separate offerings pending evidence | (a) merge into one offering (b) fully separate (c) shared GTM with separate offerings | bandwidth 0.40; clarity-to-customer 0.30; upside 0.30 | Deferred — re-score after 5 discovery interviews (ACT-004) | — | Same buyer shape and assets; merge decision needs customer evidence not instinct | 2026-09-12 | Parked-Zaid |